![]() ![]() TikTok and Walmart Connect came together to explore what’s possible when combining the value and accountability of retail media insights with the power of TikTok, and the platform’s highly engaged shoppers – 45% of TikTok users 5 bought a product because they saw it on TikTok. Lindsay Pullins, Director of Ad Revenue Partnerships at Roku This is just one more way Walmart Connect and Roku are working together to help drive performance across Roku’s ad formats, powered by Walmart’s first-party customer insights, and targeting and measurement capabilities. Now, we’re expanding our Roku partnership to include their premium inventory within our CTV offering now available on the Walmart DSP. “We are always looking for new ways to reach parents and this tool helps educate and convert seamlessly." ![]() "Walmart Connect and Roku's new shoppable technology combines a frictionless shopping experience for brands and new ways to engage with consumers for the future,” said Grant Marcus, team lead, omnichannel marketing for Reckitt Nutrition. 2 These shoppable ads received at least three times higher clickthrough rates than average video campaigns powered by the Walmart DSP. ![]() “The ability to purchase a product directly from a connected TV ad has potential to reduce that friction for the consumer, so we’d like to see these capabilities continue to develop.”ĭuring the pilot, which ran from November 2022 to February 2023, these innovative shoppable ads demonstrated strong performance from both an awareness generation and engagement standpoint, which shows positive signs for an entirely new ad format and purchase point for customers. “We believe a frictionless omnichannel shopping experience is where the industry is going and should go,” said Jeff Metzner, vice president of Walmart Team marketing and communications at Procter & Gamble. Advertisers also receive insights on effectiveness through Walmart Connect’s omnichannel measurement reports. 1Īs the first retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, the new experience offers product discovery with a seamless, on-screen checkout experience with a Roku remote, allowing purchase directly at the time of inspiration. Fifty-seven percent of Roku streamers have paused an ad to shop the product online. Last year, Walmart announced a first-to-market partnership to make TV streaming the next e-commerce shopping destination with shoppable ads. ![]() Roku and Walmart Connect, in particular, have a shared priority to drive full funnel advertising on streaming TV ad formats and to make investments in streaming more accountable. Roku and Walmart have a long history of experimenting together to serve Walmart customers in new ways. Mary Katherine Woltz, Director, Media Connections at Danone In addition to testing live sports streaming ads, we’ve combined NBCUniversal’s premium inventory with our targeting and omnichannel, closed-loop measurement capabilities as part of our premium CTV bundle – which helps brands reach Walmart customers across top streaming platforms. “Sports enthusiasts are an unmatched audience, and with the power and scale of NBCUniversal’s digital advertising capabilities, combined in a privacy-minded way, with Walmart Connect’s shopper data, we’re able to add even more value for advertisers. “At NBCUniversal, we know that partnerships fuel progress – and we’re delighted to partner with Walmart Connect to bring brands and sports fans closer together through the content and shopping experiences that keep them on the edge of their seats,” said Joe Cady, the EVP of advanced advertising and partnerships at NBCUniversal. Brands will be able to use Walmart Connect’s unparalleled targeting and measurement to reach streaming viewers during live sports programs. This will mark the first time NBCUniversal’s live sports streaming inventory will be available through a retail media network – just in time for this autumn’s prime sports seasons and holiday campaigns. We’re partnering with NBCUniversal to test a first-to-market offering: closing the loop on retail media-powered ads within live sports streaming. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |